Social Media for Business - Spring 2025

In this hands-on introductory course, you'll be provided with the fundamental skills to create relevant and creative social media content for your business that you can publish on social media channels such as Facebook, Twitter, LinkedIn, and Instagram.   

This course will delve into the psychology and the theory behind successful social media marketing with supporting examples every week. Alongside theory, you'll explore the techniques, tips, tricks, and features each social media channel offers to make your content stand out.  

You'll identify and develop your understanding of time management, creating engaging content and building your followers and engagement. You'll also explore a vast range of online digital tools that will significantly improve your social media management and content creation.  

Plus, you'll learn how to build and improve social media reach, create adverts, and gain followers, how to share and store data, receive online payments, and construct your own online store.  

Once you’ve developed your skills within the course, they will be tested through a series of group exercises, creating a social media strategy from scratch from ideation to execution.